Enrichment
Data Enrichment, a pivotal process in the modern data-centric world, is the art of elevating raw data from diverse sources into a valuable asset for organizations. It involves combining first-party data from internal sources with disparate data from external sources, fostering a more insightful understanding of customers and prospects alike.
In a landscape where customer data begins in raw form, whether sourced from site traffic, social media, or email lists, the transformative journey of data enrichment begins. This process cleanses and structures raw data before enriching it with external insights, making it more useful and actionable.
Realink, powered by the Super Identity Graph, takes data enrichment to new heights, creating multi-dimensional profiles for enhanced customer understanding.
Elevate your data enrichment using Realink.
Core Demographics
Our individually compiled and deterministically built identity graph provides enrichment capabilities across more than 450+ categories of consumer demographics, household composition, individual interest, and transactional consumption.
Householding and Devices
Our persistent ID, resident at the individual, household, and address level, allows for identifier and device enrichment at every level of the consumer touchpoint. Available are billions of active paired combinations of hashed emails (HEMS), mobile device IDs (MAIDs), CTV IDs, IP addresses, and phone numbers.
Pseudonymous
Understanding intent is fundamental to contextual engagement. Therefore, we provide access to over 1 trillion signals and events captured monthly across web and sync observations, IAB categories, custom labels, bid stream exhaust, and site and event-level conversion data.